AI Powered Performance Marketing | Cognizance IIT Roorkee
3-month live Online Classes on AI-Powered Performance Marketing where you learn to run Meta Ads, Google Ads, build funnels, and use AI to do it all faster and smarter.
In association with Cognizance, IIT Roorkee.
Past participants come from
You're running ads but don't understand why they're not converting
You're a freelancer who wants to offer performance marketing as a high-ticket service
You're early in your marketing career and want real, job-ready skills
You're a student or fresher who wants to break into digital marketing with real skills
You want to use AI to research audiences, write copy, build creatives, and analyse performance
Move beyond using AI as a chatbot
Marketers Who Use AI Are Outperforming Everyone Else. By A Lot
In an AI-first world, businesses need adaptable professionals who can bridge the gap between expertise and execution.
AI hasn't replaced marketers. It's replaced marketers who don't know how to use it.
The ones who do are running better campaigns with smaller teams, lower CAC, and higher ROAS — because they've stopped doing manually what AI can complete in seconds.
The gap between AI-enabled marketers and everyone else is widening every quarter.
This course teaches you the exact workflow: performance marketing fundamentals built on top of AI tools and thinking. So you're not just keeping up — you're ahead.
It emphasizes:
This workshop goes beyond tools and tactics. It builds the strategic thinking and AI-augmented workflow that makes you genuinely valuable — as a freelancer, an employee, or a founder.
Strategy Before Spend
Think in funnels, metrics, and customer psychology. Always know why you're making a decision — not just what to click.
AI as Your Unfair Advantage
Use AI for audience research, creative ideation and creation, and performance analysis — so you work at the speed and scale of a full team, solo.
Built for Real Business Outcomes
Every module is benchmarked against what works for E-commerce brands, SaaS products, coaching businesses, and D2C companies.
Inside the Workshop Curriculum
Every module ends with a campaign, funnel, or strategy you’ve actually built — not just watched someone else build.
Curriculum Overview
Module 1 Foundations of Performance Marketing + AI
Day 1
- What is Performance Marketing?
- Marketing Funnel (TOFU, MOFU, BOFU)
- CAC, ROAS, CTR, CPC, LTV
- How AI is Changing Digital Marketing
Day 2
- Market Research using AI
- Competitor Research
- Offer Creation Framework
- Customer Persona Building using AI
Assignment:
Create a complete funnel strategy for a dummy brand.
Module 2 Copywriting & Ad Creatives using AI
Day 1
- Psychology of Buying
- Hook-Story-Offer Framework
- Writing High-Converting Ad Copies
Day 2
- AI for Copywriting
- AI for Creative Ideation
- Generating Video Scripts
- Creating Scroll-Stopping Hooks
Mini Project:
Create 10 ad copies + 5 creative concepts for a niche.
Module 3 Meta Ads (Facebook & Instagram) Basics
Day 1
- Meta Ads Manager Overview
- Campaign Structure
- Pixel Setup
- Audience Targeting
Day 2
- Conversion Campaign Setup
- Custom & Lookalike Audiences
- AI Assisted Audience Research
Mini Project:
Launch a Lead Generation Campaign (Simulation)
Module 4 Meta Ads Advanced Optimization
Day 1
- Scaling Campaigns
- Budget Optimization
- A/B Testing Framework
Day 2
- Reading Ad Metrics
- Creative Testing Strategy
- AI Based Performance Analysis
Mini Project:
Optimize a Low Performing Campaign Case Study.
Module 5 Google Ads (Search + Display)
Day 1
- Search Ads Structure
- Keyword Research using AI
- Match Types
Day 2
- Writing Search Ads
- Bidding Strategy
- Conversion Tracking Setup
Mini Project:
Create a High-Intent Search Campaign Strategy.
Module 6 YouTube & Video Advertising
Day 1
- YouTube Ads Structure
- Video Ad Psychology
- Script Writing using AI
Day 2
- Targeting Strategy
- Retargeting Strategy
- Funnel Mapping
Mini Project:
Create YouTube Ad Strategy for E-commerce Brand.
Module 7 Landing Pages & Funnel Building
Day 1
- High-Converting Landing Page Structure
- Copy Placement & CTA Strategy
Day 2
- AI Landing Page Copywriting
- Funnel Optimization
- Heatmap & Behavior Analysis
Mini Project:
Build a Landing Page Wireframe.
Module 8 Conversion Rate Optimization (CRO)
Day 1
- CRO Framework
- Psychological Triggers
Day 2
- AI for CRO Testing
- Analytics Interpretation
- Funnel Drop-off Analysis
Mini Project:
Improve an Existing Funnel Case Study.
Module 9 Email & WhatsApp Automation
Day 1
- Email Marketing Fundamentals
- Sequence Building
Day 2
- AI Email Copywriting
- WhatsApp Automation
- Lead Nurturing Strategy
Mini Project:
Design 7-Day Lead Nurturing Sequence.
Module 10 E-commerce & D2C Performance Strategy
Day 1
- Scaling E-commerce Ads
- Product Selection Strategy
- Offer Stacking
Day 2
- Retargeting Framework
- Cart Abandonment Strategy
- AI Based Product Research
Mini Project:
Build Full Funnel for D2C Brand.
Module 11 Analytics & Performance Scaling
Full Week Practice
Students Choose:
- E-commerce Brand
- Coaching Business
- SaaS Product
- Local Service Business
- Personal Brand
Deliverables:
- Complete Funnel Strategy
- Meta + Google Campaign Plan
- Ad Creatives & Copies
- Budget & ROAS Projection
- Automation Flow
- Analytics Dashboard Plan
Final Weekend:
- Campaign Presentation
- Strategy Defense
- Feedback & Optimization Plan
- Portfolio Preparation
Module 12 Capstone Project Week
Full Week Practice
Students Build One Complete Autonomous System:
Options:
- AI Research Assistant
- AI Sales Automation Agent
- AI HR Recruiter System
- AI Content Automation Engine
- AI Customer Support Agent
- AI Business Process Automation Tool
Join today
- Beginner Friendly
- 3 Months
- Completion Certificate
- Full lifetime access
- Instant access to the full 12-week curriculum
- All future updates and bonus content included
- Weekly live workshops
- Mentorship and Job Support
Bonuses That Add Real Value
This is what you get!
Cognizance IIT Roorkee Certificate
Live Sessions + Recordings
Mobile Access
AI Community
Networking
Course PDF's and Resources
Hear it From Our Learners
Our Graduates Don't Just Learn, They Achieve.
Real people. Real skills. Real results. Our learners turn knowledge into careers, opportunities, and measurable success in the real world.
One Investment. A Career's Worth of Marketing Leverage.
Join the live online batch and build the campaigns, funnels, and AI-powered workflow that will define the next chapter of your marketing career.
AI Powered Digital Marketing
₹ 19,999
₹ 40,999
3 Months
3-Hour Weekend Sessions
Stay ahead and accelerate your professional career.
This workshop teaches you that exact playbook: performance marketing fundamentals built on top of an AI-powered workflow. So you’re not just keeping up — you’re lapping the competition.
Total No. of Workshops
Batch Starting From 18 April 2026
- AI-Powered Performance Marketing
- AI Driven Full Stack Development
- Agentic Al ML | Learn to Build Autonomous Workflows
- Data Science & Analytics with Python
Don’t miss this exclusive chance to join interactive workshops at IIT Roorkee Campus for a hands-on learning experience.
Roorkee Registration Form
GST (18%) ₹0
Total ₹0
This Workshop Is a Perfect Fit If You're Ready to ...
This course is for action-takers who want real skills, not just a certificate. If you’re serious about building a marketing career or growing a business with AI — you’re in the right place.
- You want to run profitable Meta and Google Ads with confidence
- You want to use AI to create creatives, write copy, and analyse performance
- You're a student or fresher who wants job-ready marketing skills
- You're a freelancer who wants to offer performance marketing as a service
- You're serious about building skills that compound over your entire career
- You're only looking for free, basic marketing content
- You prefer watching over doing — this course has assignments and projects
- You're not willing to dedicate your weekends for 3 months
- You want a certificate without putting in the work
- You're looking for shortcuts instead of a structured skill set
General Questions and answers
Do I need any prior marketing experience?
No. The course starts from fundamentals and builds up progressively. If you’ve never run an ad before, you’ll be fine. If you have some experience, the AI layers and advanced modules will push you further.
What if I miss a live session?
All sessions are recorded and available to you. You won’t lose progress if you miss a weekend.
Is this course worth it if I can learn from YouTube for free?
YouTube gives you scattered content. This gives you a structured 3-month progression, live instruction you can ask questions in, assignments that build a real portfolio, and a certificate. Free content doesn’t give you accountability, mentorship, or credentials.
What kind of certificate will I receive?
You’ll receive a certificate from Aylence, issued in association with Cognizance — the official student technical body of IIT Roorkee. It carries the Cognizance logo and is undersigned by their team.
Will this help me get a job or clients?
The course is built around real-world outcomes. By the end, you’ll have a portfolio of actual campaign strategies, funnels, and ad copies — which is what employers and clients ask to see. We also provide mentorship and placement support.
Your Next 3 Months Can Change Your Career
Transform your skills, mindset, and career path with structured mentorship, real-world learning, and hands-on programs designed for long-term success.
2k+ professionals are already ahead of you.
Career-Oriented Training
Programs designed for real-world impact, not just certificates.
Learn by Doing, Not Watching
Projects, workshops, and real applications — not passive learning.
Lifetime Learning Access
Continuous growth with future updates, content, and community access.
Thousands of learners are already ahead — your journey starts now.